It's also a great case study of my process. Michael came to me with a very clear idea of what he wanted: handlebars and stem, fists clenching the grips, visible knuckle tattoos in classic tattoo lettering, with "NYC" on the head tube. With this information, I gave him a few variations from which to mix & match his ideal:
The feedback he gave me was very specific (which I always appreciate) as to which elements he liked and wanted to see in the final product. With some faith that he'd be able to envision the final result from a sketch, I sent him the pencil rough of the final logo:
He loved it, so I went ahead with the ink, and there you have it. The final result, with some minor tweaking in Photoshop, is what you see above.
And that's how I do it.
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